Environmental Claims & Impact Methodology Disclaimer
Last updated: 13.03.2026
Carbon Heroes provides tools that estimate environmental and social value outcomes associated with urban nature projects. These estimates are intended to support organisations in designing environmental initiatives and preparing procurement responses.
Nature of Impact Estimates
The environmental and social value calculations provided by Carbon Heroes are modelled estimates, not guaranteed results.
The calculations are derived from a combination of:
- environmental research
- recognised urban forestry benchmarks
- social value measurement frameworks
- publicly available environmental datasets
- environmental and community impact proxies
Actual outcomes may vary depending on factors including:
- tree species
- planting location
- maintenance practices
- environmental conditions
- project implementation
Carbon Heroes does not guarantee that estimated environmental outcomes will be achieved in practice.
Environmental Social Value Calculations
Environmental social value estimates generated by the platform are designed to support:
- project planning
- procurement submissions
- environmental strategy development
These calculations should not be interpreted as:
- verified carbon credits
- audited environmental impact statements
- financial guarantees of social value
Where environmental outcomes are reported publicly, organisations should ensure that appropriate verification or evidence is available.
Procurement Submissions
The Carbon Heroes platform may generate environmental social value narratives or calculations that users may include in procurement submissions.
Users remain responsible for ensuring that:
- their submissions are accurate
- all claims can be substantiated
- procurement requirements are satisfied
Carbon Heroes does not guarantee procurement scoring outcomes.
Environmental Project Delivery
Where Carbon Heroes facilitates the delivery of environmental projects, Carbon Heroes will work with project partners to implement those projects. However, environmental outcomes remain influenced by environmental and operational factors beyond Carbon Heroes' direct control.
Methodology Transparency
Carbon Heroes maintains documentation describing the environmental and social value methodology used within the platform. A detailed description of the methodology and calculation logic is available within the user account area of the Carbon Heroes platform.
Acceptable Environmental Claims Policy
Carbon Heroes is committed to supporting credible environmental claims and preventing misuse of environmental impact data. This policy sets out how users may refer to Carbon Heroes environmental projects and calculations.
Principles
Users must ensure that environmental claims made using Carbon Heroes tools are:
- accurate
- proportionate
- evidence-based
- not misleading
Users must avoid making claims that could be interpreted as overstating environmental impact.
Acceptable Claims
Examples of acceptable claims include:
- “This project includes the planting of X trees delivered in partnership with Carbon Heroes.”
- “Environmental social value estimates were calculated using the Carbon Heroes methodology.”
- “The project supports urban tree planting to improve environmental and community outcomes.”
Where Carbon Heroes provides project delivery services, users may also refer to:
- project locations
- community engagement activities
- environmental improvement objectives
Claims That Should Be Avoided
Users should not make claims such as:
- “This project will offset all emissions.”
- “This project guarantees environmental impact.”
- “Carbon Heroes projects eliminate pollution.”
Environmental projects contribute to environmental improvement but do not eliminate environmental impacts entirely.
Use of Carbon Heroes Calculations
Where users include Carbon Heroes calculations in public communications or procurement submissions:
- the calculations should not be presented as audited environmental data
- the methodology should be referenced where appropriate
- users should ensure that contextual information is included
Misuse of Environmental Claims
Carbon Heroes reserves the right to restrict access to the platform where users:
- misrepresent environmental impacts
- misuse Carbon Heroes branding
- make misleading environmental claims using Carbon Heroes calculations
This is necessary to protect the credibility of environmental social value initiatives.
Methodology Access
Users who wish to understand how calculations are derived can access the Carbon Heroes methodology documentation within their platform account area.